Winning tactics for micro-brands aren't the latest trends in content marketing. They are the result of essential changes on the web that allow even casual users to take advantage of what they know about their audience. Website builders make it easy and affordable for anyone to buy a domain and create a site. SEO continues to focus on user experience rather buy email list than just technical operation, making it easier for marketers to implement best practices.
And meanwhile, the entrenched presence of social media in the digital society gives any brand the tools to build a dedicated audience that is somewhat isolated from the noise of advertising through page likes and follows. All of this accessibility combined with a buy email list bold understanding of a specific audience makes micro-brands the perfect candidates to take advantage of what Google calls micro-moments. Micro-moments are those where immediacy, convenience, and usefulness converge in a brief period of waiting for an audience member. They want to know or do or feel something good in that moment, and they'll be looking for the first brand that can meet that need quickly and efficiently.
By engaging so uniquely and boldly in disruptive buy email list branding,Macro shot of a shoe stepping on a small toy knight Image credit: James Pond Keeping up with the little guys Taking these tactics to heart, there are plenty of ways for enterprise-wide brands to compete for micro-moments like micro-brands do. Use a subsidiary or off-domain content hub Oftentimes, enterprise-wide content marketing teams don't want to try and drastically change brand positioning or messaging because it's tied to their company's larger, more stable brand image. in its entirety. .