How is inbound marketing different from

outbound marketing? Outbound strategy includes delivering messages to customers. Think door-to-door salesman or cold caller. Another characteristic is that many outbound strategies are aimed at selling a product or service as quickly as possible – such as direct mail. Inbound marketing, on the other hand,

ets the customer dictate the business relationship. Companies Malaysia phone number list often share online what consumers find when they actively search. For example, a customer looking for advice on improving their home might find a helpful article from a local home improvement company. If they find the content useful, customers can share their email address with the company to receive more home improvement information. Companies can then share targeted

content with new prospects to drive them through the marketing funnel. But why should you care about inbound marketing? Inbound prospects convert about 33% more than their outbound counterparts. Inbound leads cost approximately 70% less to acquire than outbound leads. Small businesses that implement inbound marketing generate 126% more leads than those that do not.