Eminem and Snoop Dogg have images of algorithmically generated monkeys, the Bored Ape Yacht Club, bought for millions of dollars. Although they Telephone Number List became famous due to these events, NFTs are an emerging technology. There is a blue ocean of possibilities for brands and we can already see some micro-trends Telephone Number List emerging due to new behaviors and technological innovations. After its popularization, it was possible to observe companies from various sectors adopting brand strategies using NFTs as a proxy to Telephone Number List connect with customers and do new business.
Clothing Some companies have been working with the connection between the physical and the digital. This is the case of companies Telephone Number List such as GAP and Adidas, which have created NFT collections that allow the buyer to access physical pieces exclusively. The strategy behind these initiatives is mainly aimed at maintaining an active spirit of Telephone Number List community and exclusivity behind the brands, strengthening the idea of creating fan clubs and building customer loyalty. Other clothing brands have Telephone Number List decided to adopt collaborative strategies.
This is the case of Gucci and Nike, who invested in shares with companies and artists to create clothing collections available on NFT in Telephone Number List exclusive alliances, expanding their visibility and reputation. By the way, Adidas also jumped on this trend of collaborations and launched a collaboration collection with Bored Ape Yacht Club, the same Telephone Number List one with celebrity jumpsuits. It is possible to see brand penetration in association with digital gaming markets, for example. This guarantees brands access to customers on a platform previously little explored in terms of marketing: GAMES. Food Sector NFTs are not Telephone Number List exclusive to the garment industry.