Then build a bridge between the needs of your mobile audience(s) and your content. Tweak that content from the point of view of mobile usability and search engine optimization. Your ideas? Did you learn anything from my articles? Or do you think others would also benefit from these insights about mobile content? Feel free to share or like them, thanks in Fax List advance. Do you have any comments or additions for me? I would like to read them back below and respond as soon as possible. Do you have a company with multiple locations, but these branches are not showing up in local search results? In this article, I'm going to tell you how to optimize your store locator for SEO purposes and get more traffic to your site. I also give a number of examples of what not to do, and what we can learn from that. What is a store locator? Users can search for a location on the site via a store locator .
The more branches, the more important it is that the store locator works properly. This has an impact on a larger number of search terms. Key points for a store locator A store locator is, of course, designed to allow visitors to search for specific locations. From that point of view, a store locator must work quickly and intuitively and show the correct data, also on mobile. If you don't look at store locator SEO, you are missing out on opportunities. An optimal user experience is sometimes forgotten on mobile. And that while the majority of mobile searches have a local intent. My own negative mobile experiences actually come through the maps nine times out of ten. You can only navigate from such a map, it doesn't scale/zoom well (especially if you rotate your screen) and you can't tap on that one branch whose opening hours you want to know, because the marker of another branch falls over it.
You probably know it. In short, if you don't look at store locator SEO, you are missing out on opportunities. The most important SEO points to keep in mind with a store locator are: 1. Individual location pages If your store locator doesn't allow you to create individual location pages, you can actually stop with local SEO. In this article you can read more about optimizing your location pages . 2. Internal link structure From the storelocator page (e.g. /stores/), make sure you have links to all your store pages. So no special Google Maps-only modules!